Charming Charlie Keeps Chasing Zara Playbook With First NYC Store

Charming Charlie’s first NYC store took six months to build and more than a year and a half to plan, anathema to a chain that has been opening a new location nearly every week the last few years. Founder, CEO, and namesake Charlie Chanaratsopon tells Forbes the delay is acceptable in this case. In fact, selling merchandise isn’t the store’s primary objective.

“We don’t open stores to lose money, so we think we can be profitable here. But it’s bigger than that. One of our objectives is building a brand larger than a business, and New York is the epicenter of that,” Chanaratsopon says.

The 37-year-old Chanaratsopon started the company in 2004 as a side business to fill his Houston shopping mall development projects. But the business outgrew his real estate plans, as cheap prices on watches, necklaces, scarves, and handbags–displayed throughout the store by color rather than type–powered the chain to nearly $500 million in sales last year.

The orange merchandise section inside Charming Charlie's new NYC flagship

The orange merchandise section inside Charming Charlie’s new NYC flagship

Success has set the bar higher. Chanaratsopon now name checks global giants like Zara as his inspiration. Charming Charlie is currently negotiating with partners to take its stores to the Middle East and Asia, and New York, with its legion of foreign tourists, is the way point along that international path.

Meanwhile, the retail chain has had to reboot its ecommerce efforts after a disastrous launch 2 years ago (the site, a money loser, was taken down for months in 2013 before coming back online). Charming Charlie’s website reached 2 million monthly views recently, and Chanaratsopon insists its on the right track.

“Is it optimal yet? No. But is the top line growing fast? Yes. Ecommerce isn’t just important from a billboard perspective, but also from a revenue perspective,” he says.

The next milestone, according to Chanaratsopon, is an initial public offering. He last took on a preferred equity partner in December of 2013, and despite the frothy private market, Charlie says the company’s next round of funding will likely be from Wall Street. First, he has to iron out the inconsistencies of his young operation.

Inside Charming Charlie's new NYC flagship store

Inside Charming Charlie’s new NYC flagship store

“We need to make sure all parts of the business are humming, that there’s more predictability for public market investors,” says Chanaratsopon. “It’s important to deliver results that are controllable.”

Of course, it might be easier to smooth out the business’ financials if Charming Charlie slowed its pace of growth. But that’s off the table. With New York checked off and another brand-boosting “flagship” in Los Vegas, South Beach is next in line. And that’s on top of 33 regular Charming Charlie stores scheduled to open in the second half of 2015.

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How To Become a Fashion Entrepreneur

Beginning, running and growing a business is a tedious work. With so many difficulties, stress and meeting deadlines, it becomes hard to be a successful entrepreneur. Basically, the business enterprise isn’t for everybody. You have the keen vision to become a fashion entrepreneur. There is a secret formula of success. In this fashion industry, to set up a unique fashion business is not so easy. Some of the traits necessary to become a fashion entrepreneur are shared by Charlie Chanaratsopon a leading fashion entrepreneur.

Let’s talk about below characteristics that can help you become a fashion entrepreneur.


Achievement doesn’t occur incidentally. A business needs the determination to begin and develop. Fashion makes the person and represents its personality. Assurance is the contrast between the individuals who stopped on their fantasy and the individuals who transform their fantasy into an incredible achievement. There will be difficult circumstances. Things will look inconceivable. You want to surrender and quit but your strong assurance to tackle hindrances will help to turn your dreams true.

Fashion Entrepreneur Charlie Chanaratsopon
Fashion Entrepreneur Charlie Chanaratsopon

Charming Charlie opens another store : News


There are endless books, courses, and MBA programs that can help you to be successful in the business world. However, the most important factor which contributes to your success will be your Enthusiasm. Your enthusiasm originates from a more profound, more important place. You are starting from scratch and work will be hard. You have to work for long hours with low pay. Your enthusiasm to create something different with a good business plan will stand you out from the others.


Even successful business entrepreneurs have faced disappointment. They didn’t get anxious about failure. When things don’t generally go well. What’s more, at times things totally come up short. You have to learn to cope up with failures. Getting flexible with your failures will help you to think out of the box. Failures are the open doors to learning from your mistakes.

So when things get derailed from the plan, you should get up, tidy yourself off and continue pushing ahead.

Charming Charlie opens new store at Mall of Qatar : News 

Stay Positive

Certainty is a piece of any entrepreneur’s prosperity. You should be positive about yourself – that you can overcome the difficulties what comes your way. Stay positive in hard times. Try to look for the area of improvement. Confidence plays a vital role in the business. Do not be over confident that you know everything or that you can do anything. There is a thin line between confidence and ego. The fashion world has enough of ego. So you have to be careful while running your fashion business.


Being a fashion entrepreneur, you, as the maker of a brand, should have a reasonable vision of what you need your image to be. Your vision characterizes your identity, what you need to do and where you need to go. Your vision should be clear.

Charming Charlie headquarters
Charming Charlie headquarters


Fashion is a quickly changing industry, always showing signs of change. Women fashion change in a wink. Be it women handbags, jewelry, As a fashion entrepreneur you should be adaptable – ready to adjust to the changing trends of your business. Fashion industry always tries to invent new designs. Lear to act quickly and adjust your design according to the market trend. Gather the new data and add the spark with your new ideas.

Charlie Chanaratsopon : On a Winner’s Mindset : News

Powerful Communication

Good and effective communication easily influence others. Your ability to communicate effectively create connections in the fashion world. You can speak about your designs in the market. Powerful communication helps in selling your brand. It will help you to sell your vision and attract investors for you fashion stores or online shopping store. Successfully communicate your ideas and vision to your employees will help to grow in the industry. Also offering your workers on why they shouldn’t escape when things definitely get harsh.

According to Charlie Chanaratsopon, above-mentioned characteristics develop with practice. It’s always better to start from one or two and your business success will be no longer far.

New Charming Charlie location now open at The Falls shopping center

Charming Charlie, the rapidly growing women’s contemporary jewelry and accessory retailer, recently opened at The Falls shopping center.

The new 2,800-square-foot store is located at 8888 SW 136 St. and serves as the brand’s 29th location in Florida.

Known for carrying a wide array of accessible fashion accessories merchandised by color, the new Charming Charlie store offers a full range of product including fashion jewelry, handbags, small leather goods, scarves, watches, sunglasses, select footwear and apparel, a special occasion collection, and more. The Falls location showcases the brand’s latest retail concept with a residential-style interior that mixes feminine, mid-century accents with luxe materials and whimsical details.

The new store will offer the brand’s in-store Chic Charity Events, which allow community members the opportunity to host events at the store, donating a portion of the proceeds to the non-profit organization of choice. Charming Charlie also hosts Charming Celebrations, shopping events for schools and social gatherings, where organized groups of 10 or more will receive a discount off purchases.

Photo of Charming Charlie

Charming Charlie continues to build a loyal following of passionate clients and is quickly becoming the must-shop destination for women’s accessories worldwide with recent international expansions in Oman, Qatar, Dubai and The Philippines as well as a 16,000-square-foot three-level flagship store on Fifth Avenue in New York City.

Charming Charlie offers unrivaled value through high quality style and an accessible price. Launched in 2004 by founder and CEO Charlie Chanaratsopon, the brand is known for merchandising its broad assortment of product by color, ranging in price from $5 to $150 for select limited edition items. Charming Charlie has more than 370 global retail stores across the United States, Canada, Middle East and the Philippines.

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Charming Charlie opens second store in Jeddah

Charming Charlie, a women’s contemporary jewelry and accessory retailer, has opened its second Saudi store on Tahlia Street in Jeddah.

The 2,550 square feet store is operated by Apparel Group, Charming Charlie’s international licensing partner, which has further growth planned for the brand in the Middle East this year.

The retailer recently opened eight other store locations across Saudi Arabia, the UAE, Qatar and Oman.

Known for carrying a wide array of accessible fashion accessories merchandised by color, the Charming Charlie Tahlia Street store offers a full range of products, including fashion jewelry, handbags, apparel, small leather goods, scarves, watches, sunglasses, a special occasion collection, and more.

The new location showcases the brand’s newest retail concept with a residential-style interior that mixes feminine, mid-century accents with luxe materials and details.

Charming Charlie (New York)

“It’s exciting to bring Charming Charlie’s colorful palette of accessories and playful shopping experience to more women throughout the world,” said Charlie Chanaratsopon, founder and CEO, Charming Charlie.

Charming Charlie is a women’s contemporary jewelry and accessories retailer offers “unrivaled value through high quality style and an accessible price.”

Launched in 2004 by Charlie Chanaratsopon, the brand is known for merchandising its broad product assortment by color.

Charming Charlie has more than 370 global retail stores across the Middle East, the United States, Canada and Philippines.

Original Posted

Charming Charlie Expands to the Philippines

Charming Charlie has expanded its operations to the Asia-Pacific region, by opening a location in the Philippines.

The Houston-based accessories chain has opened a 1,800-square-foot unit in the Bonifacio High Street Central Square shopping complex in Manila.

The brand is distributed by Store Specialists Inc. in the Philippines, which in the next year has plans to grow the label with additional units in Manila as well as in Cebu.

The brand’s founder and chief executive officer Charlie Chanaratsopon said: “The Philippines is a fast-growing territory with an increasing population of young adults and a proven track record for American brands, so entering Southeast Asia following our Middle East expansion made perfect sense for the brand.”

Charming Charlie

Charming Charlie declined to provide sales projections for its first Filipino unit.

The label was launched in 2004 and has since expanded its operations to include more than 350 retail units that are spread among the United States, Canada, the United Arab Emirates, and now the Philippines.

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