Charming Charlie Expands to the Philippines

Charming Charlie Expands to the Philippines

Charming Charlie has expanded its operations to the Asia-Pacific region, by opening a location in the Philippines.

The Houston-based accessories chain has opened a 1,800-square-foot unit in the Bonifacio High Street Central Square shopping complex in Manila.

The brand is distributed by Store Specialists Inc. in the Philippines, which in the next year has plans to grow the label with additional units in Manila as well as in Cebu.

The brand’s founder and chief executive officer Charlie Chanaratsopon said: “The Philippines is a fast-growing territory with an increasing population of young adults and a proven track record for American brands, so entering Southeast Asia following our Middle East expansion made perfect sense for the brand.”

Charming Charlie

Charming Charlie declined to provide sales projections for its first Filipino unit.

The label was launched in 2004 and has since expanded its operations to include more than 350 retail units that are spread among the United States, Canada, the United Arab Emirates, and now the Philippines.

Original Posted http://wwd.com/fashion-news/fashion-scoops/charming-charlie-philippines-10298558/

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